WorkWander.tech
WorkWander.tech

Multimodal Persuasive Analysis and Contextual Trust

IMPACT: Workshop on Impact-aware Multimodal Persuasive Analysis and Contextual Trust

In conjunction with
ACM International Conference on Multimedia 2026
November 10-14, 2026
Windsor Barra
Rio de Janeiro, Brazil

UX HCI XR Multimedia

Studies multimodal analysis of persuasive content in media and online platforms, with emphasis on measuring influence, credibility, and contextual trust. Persuasion is studied far less than misinformation despite being the more common case, and most content that shapes opinion is not false. The workshop covers measuring influence and credibility across images, video and text together, and the ethical difficulty that detecting persuasion and generating it are the same capability.

  For more information, visit the workshop website

More workshops at ACM International Conference on Multimedia 2026